Synergy

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P R O J E C T   B R I E F

Develop a bold and dynamic brand identity for Synergy, a sports equipment company specializing in snowboarding gear, with a focus on typographically-driven snowboard designs and innovative logo applications.

R E S O L U T I O N

This project centers on the creation of Synergy's brand identity, incorporating a series of snowboard designs that explore typography as a central visual element. Each board features a unique interpretation of the Synergy name, utilizing techniques such as repetition, 3D effects, and fluid, organic lettering. One design employs bold, inflated blue type, while another mimics the shifting, liquid-like movement of a lava lamp. The brand’s logo, a mirrored sans-serif wordmark, ensures readability from any angle, making it ideal for snowboard equipment where visibility is key. A double-page magazine spread highlights select board designs alongside the phrase "Get Lost," which interacts with the vast, snow-covered landscape and the lone snowboarder standing at the mountain’s peak, emphasizing the feeling of escape and immersion in nature. The final deliverables include multiple snowboard mockups, branding elements, and marketing materials that reinforce Synergy’s adventurous and visually striking aesthetic.