Penn Valley Savings & Loan

P R O J E C T   B R I E F

Develop a complete business system for Penn Valley Savings & Loan, a fictitious bank inspired by the core values of PNC Bank. The system should establish a cohesive and professional brand identity that balances freshness with trustworthiness. 

R E S O L U T I O N

Create a symbolic logo, logotype, and brand identity system for Penn Valley Savings & Loan, emphasizing reliability, innovation, and integrity. The logo, a seven-petaled pinwheel, represents the bank’s seven core values, with a dynamic spiral form that draws the eye. A minty green color palette introduces a fresh perspective on banking, while a serif logotype provides stability and professionalism. The brand standards booklet defines typefaces, colors (PMS, CMYK, HEX), and usage guidelines to maintain consistency. Additional branded materials—including business cards, notebooks, folders, letterheads, and envelopes—reinforce Penn Valley Savings & Loan’s commitment to clear, modern, and trustworthy design.