Mother's

P R O J E C T   B R I E F

Develop a complete brand identity for a fictitious bakery and restaurant called Mother’s. The branding should reflect the restaurant's core values of comfort, simplicity, and precision while maintaining visual and conceptual cohesion across all elements. 

R E S O L U T I O N

Create a visual identity for Mother’s, a restaurant, café, and bakery specializing in fresh, locally sourced baked goods and dishes. The identity includes logo design, typography, and a versatile color palette conveying warmth, natural elements, and approachability. The fonts Dazzle Unicase and Century Gothic were chosen for their rounded, harmonious forms, aligning with the circular shapes found in the logo and iconography. The color palette incorporates Almond, Puce, and Black Olive, balancing softness and depth to reflect the restaurant’s focus on freshness and sustainability. Additional elements, like a wheat grain motif which can be seen on the Mother's menu, reinforce Mother’s connection to handmade craftsmanship. The final deliverables include logo variations, branding guidelines, and applications for print and digital media.